Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations,Books,Free Shipping,0195320697,

	Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations by Stephen M. Kosslyn
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Product Details Binding Paperback Dewey Decimal Number 006.6869 EAN 9780195320695 ISBN 0195320697 Manufacturer Oxford University Press, USA Number Of Items 1 Number Of Pages 240 Publication Date August 13, 2007 Publisher Oxford University Press, USA Availability Usually ships in 24 hours Product Description True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! '...a world authority on the visual brain ...shows how to use this tool effectively.'--Steven Pinker, author of The Language Instinct and Blank Slate 'I would say that this is one of the most useful books on PowerPoint to ever be printed.'--Garr Reynolds at Presentation Zen 'This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint.'--Robert Hacker at Sophisticated Finance 'Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened. Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air.' --Lawrence W. Barsalou, Samuel Candler Dobbs Professor of Psychology, Emory University True or False? Most PowerPoint presentations are: compelling illuminating informative clear and to the point Answer: False Make a change following the principles of Stephen Kosslyn: a world authority on the visual brain a clear and engaging writer Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works! Stephen M. Kosslyn is Chair of the Department of Psychology and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg). Customers who bought this item also bought Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform, Motivate, and Inspire The Back of the Napkin: Solving Problems and Selling Ideas with Pictures Why Most PowerPoint Presentations Suck Made to Stick: Why Some Ideas Survive and Others Die Customer Reviews for: Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations Rating - The Bible of Effective Presentations This is the best book I've ever read on how to design effective presentations. It is sound, clear, and funny. A must-read! Rating - Where research and practice meet Finally!, a book that engages visual communication practice with cognitive neuroscience and psychology research. Too often these areas live separately and as a graphic designer professor, I find the Kosslyn's content invaluable. As producers of visual communication, students should know what is going on in the mind of their users. I plan on adding Clear and to the Point to my course reading list. Rating - Eight principles lost in a forest of recommendations The idea seems good -- eight principles for compelling PowerPoint presentations. But the execution is neither clear nor to the point. For example, chapter 2, the first chapter of substance, lists eight recommendations for overall structure, five recomendations for building the introduction, ten recommendations for the body of the presentation, three recommendations for the wrap-up, and five recommendations for delivery (that's 31 recommendations in ... Read More Rating - Great Thoughts Having studied Psychology in College it was refreshing to see Psychological principles applied to PowerPoint. I believe we do have to consider psychology when making presentations that connect. Kosslyn goes along way to reaching that goal. A lot of the ideas I have heard at other places and seminars. It was nice to see them all listed in one source. see more reviews See all books by author Stephen M. Kosslyn

Books : Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations