Media Ethics: Cases and Moral Reasoning (7th Edition),Books,Free Shipping,0205418457,

	Media Ethics: Cases and Moral Reasoning (7th Edition) by Clifford G. Christians, Kim B Rotzoll, Mark Fackler, Kathy Brittain McKee, Robert H. Woods
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Product Details Binding Paperback Dewey Decimal Number 170 EAN 9780205418459 ISBN 0205418457 Manufacturer Allyn & Bacon Number Of Items 1 Number Of Pages 336 Publication Date October 02, 2004 Publisher Allyn & Bacon Availability Usually ships in 24 hours Product Description Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication. Aiming to expand ethical awareness, this market-leading book uses original case studies and commentaries about actual media experiences to get readers thinking analytically about ethical situations in mass communication. Focusing on a wide spectrum of issues, the cases in the book cover journalism, broadcasting, advertising, public relations and entertainment. For anyone interested in the ethical aspects of mass communication. Integrates ethics and media situations through case studies and commentaries. The 4 parts cover: News, Persuation in advertising, Persuations and public relations, and Entertainment. Paper. DLC: Mass media - Moral and ethical aspects. This market-leading text uses original case studies and commentaries about actual media experiences to get students thinking analytically about ethical situations in mass communication. Aiming to improve students' ethical awareness, Media Ethics provides a solid foundation in the theoretical principles of ethical philosophies. It presents the Potter Box as a framework for uncovering the important steps in moral reasoning for analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in the text cover journalism, broadcasting, advertising, public relations and entertainment. The Seventh Edition features new and updated cases and includes more cases focusing on corporations, the World Wide Web and post-September 11 news coverage. The new edition is also now accompanied by a new Web site with extensive teaching materials. New to this Edition Over 25 new cases address topics such as the Jayson Blair story, the war in Iraq, Affirmative Action in college admissions, and the Kobe Bryant case, helping to keep the text timely and engaging for students. A new Foreword by former CBS News Executive Producer Tom Bradford emphasizes the importance of ethics in journalism today. A new website features extensive teaching materials and background documents, allowing for expanded classroom discussion. Customers who bought this item also bought Communications Law: Liberties, Restraints, and the Modern Media Mass Media Law, 2007/2008 Edition with PowerWeb The Associated Press Stylebook Lying: Moral Choice in Public and Private Life Media Ethics: Issues and Cases Customer Reviews for: Media Ethics: Cases and Moral Reasoning (7th Edition) Rating - Best Applied Ethics Text, Media or Otherwise A previous reviewer criticizes the book because throught-provoking discussions are begun but not wrapped up or resolved. If they were, the book would not fulfill its function. It's a TEXTBOOK for college classroom settings like the one in which I've used it, and all previous editions, over the past 15 or so years. It's purpose is to provoke discussion so that readers will thrash out the available options and do their own moral reasoning. Using the Potter Model for moral reasoning as a foundation, the case study ... Read More Rating - Mediocre The book is a great discussion started but hardly resolves any of the problems it presents. See all books by author Clifford G. Christians, Kim B Rotzoll, Mark Fackler, Kathy Brittain McKee, Robert H. Woods

Books : Media Ethics: Cases and Moral Reasoning (7th Edition)