Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book),Books,Free Shipping,0253206286,

	Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) by Grant McCracken
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Product Details Binding Paperback Dewey Decimal Number 339.47 EAN 9780253206282 ISBN 0253206286 Manufacturer Indiana University Press Number Of Items 1 Number Of Pages 190 Publication Date 1991-01 Publisher Indiana University Press Availability Usually ships in 24 hours Customers who bought this item also bought Culture And Consumption II: Markets, Meaning, And Brand Management (v. 2) The World of Goods: Towards an Anthropology of Consumption The Seven Spiritual Laws of Success: A Pocketbook Guide to Fulfilling Your Dreams (One Hour of Wisdom) Porsche 911: Perfection by Design The Social Life of Things: Commodities in Cultural Perspective (Cambridge Studies in Social and Cultural Anthropology) Customer Reviews for: Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) Rating - it's great! it's a great and enlightening book but it's for a graduate studies student, not for an undergrad. Rating - Book written for the intellectual elite by the intellectual elite This is one of the many books written by professors at universities in order to get tenure. It is not written for the average reader but for other professors who already have an understanding of the subject matter. For that matter, I wonder why the author would make his book available to the general public and not make his material accessable to them. The book is dense, the author focuses more on referencing other authors rather than providing a clear, ... Read More Rating - How consumption creates consumer meaning. This is the source to anthropological understanding on how consumption creates a brand meaning. Likewise how consumption creates consumer meaning. Rating - determinism, anyone? In "Culture & Consumption", McCracken takes the view that we are all beholden to our culture and that it is nearly impossible to break out of it. Unlike the reviewer who gave this volume 5 stars, I feel as though it is overly determinstic in its' approach. There is almost no room for any type of individual behavior, as this does not really exist for McCracken. The book is also heavy on a kind of behavioral pop psych dogma and he does not take any ... Read More See all books by author Grant McCracken

Books : Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book)