Culture And Consumption II: Markets, Meaning, And Brand Management (v. 2),Books,Free Shipping,025321761X,

	Culture And Consumption II: Markets, Meaning, And Brand Management (v. 2) by Grant McCracken
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Product Details Binding Paperback Dewey Decimal Number 339.47 EAN 9780253217615 ISBN 025321761X Manufacturer Indiana University Press Number Of Items 1 Number Of Pages 226 Publication Date July 30, 2005 Publisher Indiana University Press Availability Usually ships in 24 hours Product Description A follow-up to Grant McCracken's groundbreaking 'Culture and Consumption', this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including 'Culture and Consumption' (IUP, 1988), 'Big Hair', and 'Transformation'. A follow-up to Grant McCracken's groundbreaking 'Culture and Consumption', this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture. Grant McCracken is a visiting scholar at McGill University and author of several books, including 'Culture and Consumption' (IUP, 1988), 'Big Hair', and 'Transformation'. Grant McCracken is a visiting scholar at McGill University and author of several books, including Culture and Consumption (Indiana, 1988), Big Hair, and Transformation. Customers who bought this item also bought Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book) Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace Transformations: Identity Construction in Contemporary Culture The World of Goods: Towards an Anthropology of Consumption Doing Anthropology in Consumer Research See all books by author Grant McCracken

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