Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress,Books,Free Shipping,0321304667,

	Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress by Brian P. Lawler
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Product Details Binding Paperback Dewey Decimal Number 686 EAN 9780321304667 ISBN 0321304667 Manufacturer Adobe Press Number Of Items 1 Number Of Pages 200 Publication Date November 04, 2005 Publisher Adobe Press Availability Usually ships in 7 to 12 days Product Description THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job. This well-written, full-color guide from Adobe teaches managers and designers the relevant issues and problems that need to be considered with any professional-level print job. It helps weigh the benefits of doing particular tasks yourself against assigning them to a prepress professional. The first chapter describes color, print, and prepress terms; computer graphics; and various printing processes. Next, the guide explains how to construct a publication, teaching you about color-management systems, special printing techniques, color correction, registration, resolution, dot gain, scanning, duotones and tritones, and vector graphics. This section introduces you to image editing, interpolation, graphic file formats, type, and font formats. The third chapter discusses how to convert to Postscript, color proof, print via the Web, and archive files in PDF form. The final chapter focuses on project-management guidelines: you assess your budget, schedule, and other goals and consider prepress tasks, vendors, printers, page-layout files, and file-handoff checklists. Each chapter ends with a case study that explores the decision-making processes behind the production of an award-winning publication. An appendix provides a table of Postscript error messages, their meaning, and common solutions. A second appendix displays process-color charts, and a glossary of printing, desktop-publishing, and computer-graphics terms rounds out the book. --Kathleen Caster THE KEY TO SUCCESSFUL PRINT PRODUCTION is an understanding of the entire workflow, from scanning and file creation through prepress and print production. Fully updated by author and publishing consultant Brian Lawler, The Official Adobe Print Publishing Guide, Second Edition, brings together the collective knowledge and wisdom of the experts at Adobe Systems in a simple, elegant presentation of the fundamental concepts and issues related to producing high-quality printed output. The book includes succinct, expertly illustrated explanations of the basic concepts and terminology of print production, along with Adobe’s tried and true guidelines, tips, and checklists for ensuring a successful print job. Official Adobe Print Publishing Guide explores the processes and issues involved in preparing color publications for reproduction on a commercial printing press -- a set of tasks known as the prepress process. Such tasks, previously only performed by skilled professionals, can now be accomplished by a wider range of people using the desktop. This book introduces the flexibility and direct control offered by this new technology and outlines the issues involved in preparing electronic files for commercial printing. It also gives information on when to perform a prepress task and when it is better to leave it in the hands of a prepress professional. Brian Lawler founded Tintype Graphic Arts in San Luis Obispo, CA, in 1973. Since 1992, he has worked as a consultant to the graphic arts industry, specializing in prepress and color management subjects. Currently, he is a featured lecturer in the Graphic Communication Department at Cal Poly in addition to his active consulting practice. Customers who bought this item also bought Idea Index: Graphic Effects and Typographic Treatments Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Getting It Printed: How to Work With Printers and Graphic Imaging Services to Assure Quality, Stay on Schedule and Control Costs (Getting It Printed) 4th Edition Real World Print Production Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know but Can Never Find Customer Reviews for: Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress Rating - Great School Resource Great resource for designers who deal with the print aspect of thier projects. Good material to read through and very helpful. Rating - Not what I'd expected. This book wasn't what I'd expected from the reviews. It is largely a reference guide and less of a learning resource. Definitions are presented clearly, but then the application of things wasn't fully explained. For someone new to print publishing, this isn't a 'how-to' guide. It's more of a reference material and to discover new things about print publishing you may not have known about. I would recommend this tentatively to anyone who wants to bulk ... Read More Rating - Information a plus Great in detail book for Graphic Communications I used it in one of my classes. Learned a great deal in it. Thanks Rating - Great Resource The reality is that lots of graphic designers don't have formal design training, which can result in a problematic lack of production and printing knowledge. This book is easy to read (in a day), thoughtfully illustratrated, and covers the most important productino and printing issues that a designer should be aware of. The book is really good about inustructing the designer on what they should know and then giving the reader a list of questions/issues ... 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Books : Official Adobe Print Publishing Guide, Second Edition: The Essential Resource for Design, Production, and Prepress