Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series),Books,Free Shipping,0471165689,

	Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson
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Product Details Binding Paperback Dewey Decimal Number 658.82 EAN 9780471165682 ISBN 0471165689 Manufacturer Wiley Number Of Items 1 Number Of Pages 320 Publication Date April 01, 1997 Publisher Wiley Availability Usually ships in 24 hours Product Description 'Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty.' -- Og Mandino, author The Greatest Salesman in the World 'The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend.' -- Brian Tracy, author The Psychology of Achievement. 'Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice.' -- Dr. Tony Alessandra, author The Platinum Rule. 'More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!' -- Alan Weiss, PhD, author Million Dollar Consulting 'Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty.' -- Og Mandino, author The Greatest Salesman in the World 'The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend.' -- Brian Tracy, author The Psychology of Achievement. 'Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice.' -- Dr. Tony Alessandra, author The Platinum Rule. 'More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!' -- Alan Weiss, PhD, author Million Dollar Consulting The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of the trade show floor. Packed with insider secrets, tips and techniques, it is ideal for any size business that wants to use trade shows as an effective marketing weapon. It covers how trade show selling differs from a normal sales call and how to select the hottest shows for each market. 'Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty.' — Og Mandino, author The Greatest Salesman in the World 'The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend.' — Brian Tracy, author The Psychology of Achievement. 'Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It's loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice.' — Dr. Tony Alessandra, author The Platinum Rule. 'More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!' — Alan Weiss, PhD, author Million Dollar Consulting JAY CONRAD LEVINSON is the author of the best-selling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on trade show selling, has over 200 articles published and was past president of the Colorado Speakers Association. ORVEL RAY WILSON is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients worldwide. Customers who bought this item also bought How to Get the Most Out of Trade Shows Trade Show & Event Marketing: Plan, Promote & Profit Over 88 Tips & Ideas to Supercharge Your Exhibit Sales Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows Trade Show in a Day: Get It Done Right, Get It Done Fast! Customer Reviews for: Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series) Rating - Good Information Trade shows are part of life in the business world, a part that many would like to forget about until the last minute. But to just have a booth without organization and planning is throwing money away. This book is full of ideas that can help you think about ways to increase your ROI on trade show participation. Rating - Guerrilla Trade Show Selling This is a great resource! Our team booked over 200 qualified sales leads at our tradeshow with nothing more than the information from this book. So far with the follow up process we have closed 40% of the leads. The only way this book won't work for you is if you won't work the tactics! Rating - I never give 5 stars unless its perfect, but its darn good People that gave this book low ratings probably wrote competiting books. Because there was mixed reviews, I didn't buy it online, instead I went to the store to see the whole thing. Within two minutes of looking at it, I was sold. I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me ... Read More Rating - not bad but not good It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. I'd suggest this book before everything else. see more reviews See all books by author Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

Books : Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales (Guerrilla Marketing Series)