Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press),Books,Free Shipping,1591398460,

	Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
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Product Details Binding Hardcover Dewey Decimal Number 658.4063 EAN 9781591398462 ISBN 1591398460 Manufacturer Harvard Business School Press Number Of Items 1 Number Of Pages 320 Publication Date June 23, 2008 Publisher Harvard Business School Press Availability Usually ships in 24 hours Product Description More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it. ...the authors have provided a model that should help companies spot and seize opportunities for growth --The Financial Times, July 10, 2008 More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to: Follow a market-proven process -- so your company can reliably create blockbuster businesses Create structures, systems, and metrics -- so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation -- so managers can reach consensus around counterintuitive courses of action Incisive and practical, this book helps your company take the steps necessary to benefit from disruption -- instead of being eclipsed by it. Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a senior partner at Innosight and an assistant professor of civil engineering at Purdue University. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business. Customers who bought this item also bought Disrupting Class: How Disruptive Innovation Will Change the Way the World Learns The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter) Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates The New Age of Innovation: Driving Cocreated Value Through Global Networks Customer Reviews for: Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) Rating - Read The Innovator's Solution, skip this one Thgis is a very light version of The Innovator's Solution which, I believe, was a masterpiece. You can hardly find in this book the depth and strength which was present in The Innovator's Solution. This is more a company (i.e. Innosight) publicity material and an ecletic strategy manuscript than anything of real practical and academic value. Read the original work and don't waste your time on this, as the original work is an immensely stronger & ... Read More Rating - The Horticulture of Innovation The last time I checked, Amazon offers 53,570 books on the subject of innovation in business. So, what do the authors of this book offer that is new? In fact, as I intend to indicate, they offer a great deal and much of the credit must be given to Scott Anthony who is a long-time and close associate of Clayton Christensen's and co-author with him of Seeing What's Next: Using Theories of Innovation to Predict Industry Change. The author of The ... Read More Rating - Making innovation a regular part of your organization... I've read a number of books on innovation, both on a personal and business level. Always looking to find that "edge"... In the book The Innovator's Guide to Growth: Putting Disruptive Innovation to Work by Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, and Elizabeth J. Altman, the authors present a methodology for making disruptive innovation part of your company's culture. Along the way, I had my thoughts twisted a bit as to how best to disrupt ... Read More Rating - The book on implemeting disruptive innovation So Geoffrey Moore has the Chasm Companion. Now the field of innovative disruption so clearly identified by Clayton Christensen has its own implementation book. Like anything put out by Innosight, Christensen's consulting company, the book is thorough from end to end. If you read nothing else you must read the Summary and FAQs at the end. I read it in two lengthy sittings. It is a fascinating read that starts out talking to established companies like P&G ... Read More see more reviews See all books by author Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

Books : Innovator's Guide to Growth: Putting Disruptive Innovation to Work (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press) (Harvard Business School Press)