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• Peachpit Press
• Marty Neumeier

Rating

- best ever
every person in marketing should read this book (several times).
actually, EVERYBODY should read this book--whether they are in marketing or not--because, essentially we're ALL in marketing.
buy the book now, maybe buy two, so you can give one to a friend.

Rating

- Must read if you are in advertising!
I'm an Acount Executive in the online advertising industry and I must say, the knowledge I gathered from this book is priceless. I recommend it to e verybody who is in adverting or has anything to do with marketing.

Rating

- Well done.
I use this as an outline when helping to establish direction for my clients. Very easy to read and follow. ZAG is a must read as well.

Rating

- Condensed eye opener
This book would be great for someone new to marketing, or someone entrenched in the 'old ways' of doing business marketing. It is about opening your eyes to what can be done, and why some brands seem to speak louder than others. The book has some fairly interesting attempts at explaining ideas visually but if you're a visual thinker, they are pretty primitive.. I believe they are more for the non-visual person to have some 'eye candy' in the book.

A good book to source some mantras to tell your clients when you are trying to focus their brand strategy.

This book may have been more comprehensive if it included a bit more pro-active ways of coming to brand decisions. It probes and asks you to consider the main elements of a successful brand, but doesn't really show you how.

A better book that is really similar but includes the 'how' to go about creating a brand strategy is 'Eating the Big Fish' by Adam Morgan.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)

If you want to be inspired about how to differentiate and focus, this book has more substance.

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Customer Reviews for Peachpit Press,0321348109,9780321348104,0321348109,658.827

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Customer Reviews for: The Brand Gap: Expanded Edition