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Rating  - Dry, slow and dull
This book is dry, slow, and dull. It has some (possibly) useful information here and there, but you'll never get to it without falling asleep first or possibly skipping over it in your haste get to the next chapter. Most of the first few chapters talk about people who are cooler than you. Gee don't you wish you were cool? You can be, too! The rest of the book goes on to list things that you either:
a) already know
b) could have found on Google
If you don't know how to make toys and games this book will not tell you how. If you are making games and/or already know how, then this book will bore you to tears.
If you can get a used copy for cheap, I'd say go for it. Otherwise it's two thumbs down.
Rating - The Toy and Game Inventor's Handbook
I was very dissappointed in this book. It seemed the author's intent was to discourage any competition in his market. Other books like The Complete Idiot's Guide to Cashing in On Your Inventions and The Inventor's Bible: How to Market and License Your Brilliant Ideas were much much better.
Rating  - a realistic overview of the business
Being a game inventor for over 25 years, I felt like I was reading my biography as I read this book. It is totally honest about the chances of selling a game to a game company (I don't do toys). However, it is also valid as it relates the stories of inventors regarding the satisfaction and passion the we derive from the creative process. It is well written and enjoyable to read.
Rating - A MUST HAVE!!!
The authors take you into the innermost sanctum of the toy industry through colorful, informative interviews that span dozens of subject areas. The toy industry at its rip-roaring, zany, zappy best. All other books I have read about licensing concepts to toy companies pale when compared to this work. This is the book of record.
Joel, Danbury, CT
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