Rating  - Lucky = Junk Mail
This is definitely the worst magazine I've ever "read." I give the postmod quotes to "read" because there's absolutely nothing in this magazine to read. Unless you count ad copy. 90% of the clothing and stuff they highlight is insanely expensive. Need help selecting a $300 skirt? Then 1) this is the mag for you and 2) you're kind of pathetic. I got a free 1-year subscription so at least I didn't pay for it.
Rating  - Who reads this?
I know I am going to get a big boot from other reviewers for writing this, but, this is one of the most useless and boring magazines I have ever read.
The entire magazine is just replete with materialism and obsession with consumerism. This may be because as a young girl, I absolutely HATED (and still do) shopping for clothes in the malls and stores.
As for content, I'd rather read Cosmo from cover to cover than read this magazine in its entirety. At least Cosmo doesn't try to act sophisticated and just tells it like it is.
What I'd like to know is, who are the people actually reading a magazine about . . . shopping? Shopping for womens' clothing? Seems a bit ridiculous. Maybe my review has evolved into a more ethical statement, and perhaps this shouldn't be the case for a magazine review, but really, do women actually enjoy reading magazines cover to cover about shopping for (mostly) clothing and jewelry? I can't imagine feeling even remotely human after reading something so superficial.
I'd also like to point out that the few times I've actually read the magazine, I didn't like the articles about their clothing ideas. You can get better fashion ideas on the web or flipping through a Newport News or Spiegel catalogue. You can also get better fashion advice from your own mother or sister.
If you want to look good, disdain all of the trends and don't listen to fashion. Fashion is nice in small details, but living your life by the code and ethics of fashion is bound to make you look like a clone of everyone else, and I thought fashion was to make your own distinctive style.
Addendum: After reading the other reviews (I looked at the lowest ratings), I noticed that most unhappy readers of this magazine were also equally unhappy with the fact that "Lucky" magazine focuses on clothing that is too expensive for the average salary. I agree. This magazine is for women who make at least $100,000 a year and can blow about half of their paycheques every month ($5,000 at least minimum) on the latest clothing and whatever else the magazine advertises. I assume if you are making a modest salary of $30,000 to $40,000 (or even less if you're in your early twenties), then most of the items in the magazine are not a realistic purchase for you. The editors of this magazine should realise that they are promoting for women to become broke (literally) by pursuing unrealistic fantasies about fashion. And yes, I also agree with other reviewers that most of the fashion ideas in the magazine are hardly classy or attractive.
Rating  - Good all around fashion magazine
I read Glamour and this is pretty similar, geared towards more to 20 something woman but i still find something in it every issue for the older woman as well. I like the product reviews and new product listings. Good magazine.
Rating - FUN AND INFORMATIVE
This magazine is a major plus in all departments, flirty, informative, trendy, and flattering with reasonable, realistic advice (which you can either take or leave -- a major plus is that it isn't mainly centered on size 2 waifs and makes sound fashion and beauty advice for the every woman).
Of course some of this is so over the top one would never dare to to buy some of these products though the fun part is looking and there is so much sound advice that the reader/consumer is then able to make realistic determinations from these suggestions and incorporate them into her everyday life plus....kill me, I adore looking at what I can only dream about NOT having....and planning on the occasional splurge in my life....investments so worth the money.
Beauty tips out of the world...some fav Bravo tid-bits...and just plain fun to browse and dream and I adore...did I say I adore the stickers to mark where to go back and peruse all the must have's that you'll likely never purchase but just makes dreaming more fun....Plus I've actually gotten some fabulous killer advice (both beauty and fashion do's and don'ts that have totally been worth the price of admission)
Love it....Second best to the beauty bible Allure!
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